About


My story

After struggling with oily combo skin for years and trying many oil fighting and mattifying products, I learnt about the benefits of oil to rebalance the skin.

All of the products I had been using to reduce the appearance of my oily skin were simply masking the issue and in no way benefiting the underlying cause. It seemed a strange claim that putting oil on the skin could reduce oiliness, however, it began to make sense.

After trying various different products I became increasingly frustrated with some of the ingredients, the unnecessary fillers, perfumes, preservatives, and high comedogenic ratings. I thought to myself, I wish I could just choose my own ingredients!

This was my lightbulb moment and L’Elu came to life.

 

About

French for “The Chosen”, L’Elu allows you to customise your own skincare, with ingredients just right for you. When you select your product on the customisation page, only oils that are suited to your skin concerns will be shown, which makes it a whole lot easier for you! There is also the option to purchase one of the carefully created pre-made formulations for your skin type.

L’Elu is a luxurious, natural, vegan and cruelty-free skincare brand handmade in South East Queensland. I am absolutely against any form of animal cruelty and will never test on animals. I take great pride and care in making each product myself. No added perfumes, preservatives, fillers or nasties, only the highest quality ingredients and sustainably sourced.

10% of profits go toward different charities every quarter, and you will get to choose where your contribution goes at checkout. This is something that was very important to me when I embarked on this journey.

 

It is important to remember if your skin is dehydrated the oil may not absorb until the acid mantle has been restored and balanced, over time and continued use your skin will become hydrated and the oil will be able to sink in.

Benefits of facial oil:

• Reduce clogged pores by dissolving “plugs”, blackheads, and whiteheads, which means pores appear smaller (they don’t actually change size)
• Reduces the formation of fine lines and wrinkles
• Moisturizes and soothes irritated skin
• Helps fight acne
• Balances the acid mantle
• Acts as a seal when used on top of other skincare products, locking all the goodness in!
• Packed with fatty acids
• Natural source of antioxidants, minerals and vitamins